Digital marketing is a term that first appeared in the 1990s and was generally regarded as a fad, sure to fade with time. However, just a decade later, digital marketing has more than proven that it’s more than a trend – it’s here to stay. Digital marketing is so popular nowadays that it has almost wiped out traditional forms of marketing for good. It allows businesses to engage with their clients in a nearly unprecedented way.
It enables companies to connect with clients on multiple forums to build a lasting impression. With various tools, digital marketing is the easiest way for businesses to drive organic traffic to their websites. However, while it has immense benefits, it can take some time to get the hang of it. Digital marketing is multi-faceted, and to make the most of it, you need to understand each factor. Keep reading below to learn the latest digital marketing tools to help your website gain organic traffic.
Competitive analysis
Conducting a thorough competitive analysis is one of the best ways to boost your traffic. It is an excellent option for small businesses in particular. It allows them to save their time and resources. Instead of investing in a marketing strategy and watching it fail, they can learn from the competition’s strengths and weaknesses. One of the foremost aspects of competitor analysis is that it conducts detailed traffic analytics. It includes assessing where your competitors concentrate their marketing efforts and their best lead-gen and audience sources. Once you’ve analyzed their presence, you can design a marketing campaign targeting these same useful sources.
Other aspects of competitor analysis include organic research, which analyzes your competition’s best SEO practices, including their keyword strategies. Replicating these strategies is an excellent way of driving more significant traffic to your brand. You can also identify keywords your competition may have overlooked and fill this gap to get more traffic. These are just a few tools you can use in competitive research to help your website gain a tremendous amount of organic traffic.
A responsive and fast website
Having a fast, responsive website is one of the easiest yet oft-overlooked ways to gain organic traffic. No user will wait around for minutes as your website loads, making your bounce rates incredibly high. When making your website, ensure that you optimize all your file sizes for fast loading. Furthermore, you need to ensure your website is responsive across all devices. Even though mobile browsers now far outnumber PC users, most businesses fail to create mobile-optimized websites. Unresponsive websites can make your clients leave your webpage, which will inevitably cause your SERP ranking to drop with time.
So, make sure customers can view your website comfortably from any device, be it a tablet, desktop or smartphone. Furthermore, make sure your website loads fast, without any glitches. A glitchy, crashing website can drive away customers as they get an incredibly off-putting impression of your brand.
Use podcasts
Just a few years ago, notmany would admitto listening to podcasts. Now, however, podcasts are a valuable marketing tool to boost organic traffic. With such busy schedules, no one has the time to read long-winded articles anymore to understand what a brand has to offer. Instead, users prefer to have easily-digestible material they can absorb on the go. Podcasts fit the bill perfectly and are an engaging and informative way to learn about any brand’s services. Creating a podcast is easy – you can even make one with your phonemic, making it a cost-effective technique.
It also allows clients to connect better to your brand as they hear about your story, values, and journey in your own words. The number of podcast users is steadily on the rise, so if you add podcasts to your website, you can expect your ranking to increase. You can quickly establish yourself as an industry leader by eloquently expressing your ideas. Furthermore, SEO-friendly show notes can help you gain an immense amount of organic traffic.
Focus on on-page SEO
High search engine rankings are still one of the most effective ways to drive organic traffic to your website. Although marketing practices are changing without a doubt, on-page SEO is essential if there’s one thing that isn’t changing. On-page SEO is relatively straightforward and can help shoot your website to the top of the SERPs. It includes adding optimized meta-descriptions, HTML tags, internal links, metadata, and keyword density, to name a few factors. Other areas to focus on include adding high-quality content without any keyword stuffing or repetitive, recycled content. Image and video optimization are an increasingly influential aspect of on-page SEO, helping your website get noticed.
On-page SEO allows search engine algorithms to assess whether your website is relevant to the search queries and how helpful it can be to users. 51% of organic traffic comes from search engine queries, so you must focus on your website’s structural elements.
Collaborate
Collabs are some of the most effective ways to drive traffic to your website. As the saying goes, ‘if you can’t beat them, join them.’ Pairing up with your niche leaders is an excellent way to get greater visibility and draw more attention to your brand. Collabs work on the principle of cross-promotion, whereby each brand gets the opportunity to enter an entirely new customer base. Because of this alliance’s symbiotic relationship, collaborations are excellent ways to build long-lasting relationships with other brands. You can collaborate with brands from the same niche or non-competing brands with a similar audience.
Through collaborations, you don’t just get the chance to reach a new customer base. Instead, you also get the opportunity to show yourself as a high-authority brand guaranteed to provide adequate services. Pairing up with influencers and celebrities on social media is another excellent way to boost your organic traffic as people start trusting your brand more.
Conclusion
When creating digital marketing content, you need to focus on quality. Users now want to engage only with brands that put a great deal of thought into their products and processes. Think carefully about your target audience and their expectations from your brand, and use these tools to your advantage. Digital marketing can be pretty straightforward once you take all these tools and use them to drive traffic.
