A few days back we published a news mentioning about Apple’s stepped up the efforts for officially entering and opening up stores in India and here is another news about the same. Other than setting up its stores Apple is also planning to sell and manufacture it’s refurbished devices in India. Apple mentions that it has started to look up for spaces in cities like Delhi-NCR, Mumbai, Bengaluru and Pune for its first-ever stores in the country.
The most amazing part of the news is that Apple has mentioned that it would be replicating its 5th Avenue style Glass walled stores in the country along with smaller outlets. The signature store on the 5th Avenue was designed by its Co-Founder Steve Jobs and the design concepts used are the testimony to that. The Apple Store on the 5th Avenue is a large cube that encloses the entrance to the main store using a glass staircase which is Apple patented. The report by ET also mentions about the cube designs being used for the flagship stores in India. The 2,000-3,000 sqft stores to be opened will have space for small workshops and Tech Support similar to the US stores.
Apple stores have been an integral part of their business model and they have always laid immense pressure on how they design their stores to ensure luxurious look to their products and a great experience for their customers. Apple has 481 stores in 18 countries across the globe and it leads in US in terms of area per each store. Tim cook mentions that India is going to hold a key to their success and they consider it as a major market which is supported by the fact that despite the global slowdown, India was one of the countries to record better-looking figures.
Other than the stores another interesting news is about their plan to sell refurbished products in India which is going to open a new area which the Indian customers will be new to, knowing the fact that Indian smartphone market is dominated by mid-level Android smartphone, it will be interesting to see how the consumers react when they are given iOS options in the same segment.
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