LeEco earlier known as Letv has finally entered the Indian market by launching two of its flagship disruptor as they call, in an event that was organised yesterday in NCR in the presence of 500 media persons which Facebook also provided a live broadcast for. The smartphones Le Max and Le1S launched which are a part of the LeEco mobile system, seem to be superphones. LeEco has tasted success in other markets like Mainland China, United States and Hong Kong, and now they plan to repeat the same story in India by launching all its Ecosystems and its line of products here in India.

LeEco was started in 2004 as a video streaming company and now it has developed as a brand owing 7 ecosystems including Content, Big Screen, Mobile, Sports, Automobile, Internet Financing and Internet and Cloud ecosystem. The company considers India as an important market and is planning to build a R&D center here in Bangalore by the end of 2016. Let’s get onto the smartphones one by one.

Le-Max white-Gadgetadda


Le Max: One With The fastest processor

Price: 32,999 and 36,999 Rupees for 64G and 128G

Packed with the fastest processor from Qualcomm, Snapdragon 810 ( Octacore processor) supported by 4GB DD-R4 RAM and memory storage options of 64GB and 128GB, the smartphones seems to be scoring way above the counterpart devices in the AnTuTu benchmark scores, the company claims the score to be almost 84, 000. The device has been packed in full metal (aircraft grade aluminum) bezel-less unibody design and is the world’s first full-floating glass (Sharp Screen exclusively for LeEco).

The guy comes with a 6 piece 21 Megapixel camera having Sony’s IMX230 sensor and OIS (Optical Image Stabilizer) that promises good quality images under any light conditions. The Dual tone flash compliments the camera with different color temperatures that ensures the user with good colors irrespective of any time during the day. The company claims a camera performing even better than the latest iPhone 6S. Talking about the front camera, it is a wide angle camera with 5 pieces and having F2.0 aperture that captures the best of the selfies and groupies with just a touch on the fingerprint sensor at the back of the device. LeMax becomes the world’s first smartphones with a 2K display and a 21MP camera.

The smartphone offers high quality audio with noise cancellation, better frequency response and high power output capacity.  The company has partnered with AKG Acoustics to develop Le Hi-Fi experience that delivers undistorted powerful sound trusted by music professionals for about 70 years now.

Color Options And Availability

LeMax would be available in two colors Shimmer gold and Titanium silver however the choices are limited to respective variants, the Gold comes with 128 GB storage while Silver is available with 64 GB.

Le Max Saphire

Like a common trend observed these days, LeEco has launched a premium version of the device. This version comes with a Saphire screen as hard as a diamond. This invitation based smartphones has been limited to 1000 units and comes in pink color.


Display 6.33 Inch
2K display, 1440×2560 pixels, 464 PPI
Processor 2GHz  octa-core, Qualcomm Snapdragon 810
Storage 64GB or 128GB
Camera Rear: 6-piece lens 21Megapixel rear camera with Sony’s IMX230 sensor and Optical Image Stabilizer,

Front: 4-Ultrapixel, Wide angle 5P lens and F2.0 aperture

Connectivity WiFi 802.11 a/ b/ g/ n/ ac
GPS, Bluetooth V4.10, NFC, Infrared
Networks LTE/GSM (Both SIMS)
Battery 3400mAh
Software Android OS, v5.1.1 (Lollipop)
Dimensions 167.10 x 83.50 x 8.90, 204.00 gm
Colors 2 colors- shimmer gold with 128GB and titanium silver with 64GB of memory
















Le1S: Disruptive flagship

Price: 10,999 Rupees

The smartphone called as the flagship killer because of its record sale of 3 Million (in two months) units in China has been launched with a Helio X10 Turbo processor. The processor is known for its great multi media and gaming experience, it also provides a talktime of 3.5 hours with a charge of 5 minutes. The smartphone weighing 169 gms has been compared to the iPhone 6S Plus directly in context to the body size which is 7.1mm (width) and 3.7mm (height) less than the iPhones 6S Plus, the body weight is also 23gms less than the iPhone 6S Plus.

The phone boasts a 13 MP camera that is one of the features the phone is worthy of, it comes equipped with blue glass infrared filter and uses ISOCELL technology. The company has adopted three key technologies, namely PDAF, Closed Look, ball bearing VCM which makes the camera blink in just 0.09 secs enabling you to capture fast moving objects.  The finger print recognition technology is also one feature to mention about, it is the fastest as the company claims, that can unlock the phone within 0.15 secs with 99.3% of accuracy. The fingerprint scanner is an eyecandy with the mirror looks and the phone can add upto 5 fingerprints.

The smartphone comes with type-C port, which would help you charge the device either side up. The device features a screw less uni-body design that makes it the only smartphones industry to do the same. And this is one of the reasons that the company calls it a ‘Super model’.


The smartphone will be available on Flipkart starting from 2nd Feb with a flash sale on 2nd Feb starting 12 noon. The registration window opens at 6PM, 20th January till 11AM, 2nd January. The company mentions that due to less number of units, only the registered users would be given the devices and the number of devices has been limited to 60, 000 units. The Axis bank customers planning to buy Le1S on February 2nd can avail a cashback of 10 percent. The exclusive sale for the Le Max premium would start on February 16th.