Kodak rises from its grave, and this time its not a camera
“You press the button, we do the rest.” These were the words by George Eastman in 1888, introducing the first simple thermal camera. Eastman was overwhelmed by the size and weight of photography equipment he needed for a planned vacation and hence singlehandedly went about to creating a camera that at the time ‘did not need instructions’.
THE FALL OF KODAK
In 2012, Kodak files for Chapter 11 bankruptcy protection. It stopped making digital cameras, pocket video cameras and digital picture frames and sells its online photo services to Shutterfly for $23.8 million. In the past the Eastman Kodak was the king among industry giants, including Bausch and Lomb, Xerox, Gannett and Western Union. As time passed and the digital revolution came by, Kodak succumbed to Nikon, which could offer cheaper professional cameras and also Kodak ventured into the digital market too late and could not recover and hence lost out to shifts and turns of disruptive technology.
KODAK TO RISE ONCE MORE?
Kodak has suddenly come back from the dead and has announced that it will venture into the smartphone market and launch an android smartphone at CES 2015. It has also mentioned that it will launch a tablet and a connected camera too which will debut later in 2015.
Kodak will actually not make the smartphone but outsource most of the development (hardware and software) work to Bullitt (They also make rugged smartphones for Caterpillar). The smartphone will obviously show off the company’s imaging skills. What we at Gadgetadda think is, since the company is known for making cameras, it would use its own sensor, lens and probably use dedicated hardware to capture some good snaps. Also, since front cameras are nowadays more important than primary cameras, Kodak should think about good-looking selfies too. We also feel that Kodak will not only provide their own in house image processing, but also allow their enthusiasts to shoot in raw mode, thus making full use of the option introduced with the Lollipop update.
Also since most of us use our smartphones to capture snaps since they can be shared easily and they are with us all the time, Kodak will make it easier to share pictures and also edit them easily and print them using software solutions. Anyway, the company shut down its consumer divisions and is focusing on commercial printing. Kodak will succeed in turning heads with its name alone but it will have to contribute more than just branding to win customers as people want more than just a camera in a phone. For in order to resurrect itself back into the market it will have to restructure massively and find out what people want out of their smartphones other than just a camera (source: https://www.dxprintingperth.com.au/).