Micromax launches the Yureka: The best value for money smartphone ever?


What is the Yureka? The Specifications

Micromax has officially launched its cyanogen powered Smartphone, the Yureka, and if specifications are anything to go by, we are probably looking at one of the most, if not the most value for money device in the market, period.

The Smartphone is powered by an Octa-core processor based on Qualcomm Snapdragon 615 ARM V8 Cortex A-53 64-bit chipset. It also comes with 2GB of RAM to run HD games and 16 GB of ROM for your internal storage needs. The phone has a 5.5-inch 1280 x 720p HD display (267 PPI) with Gorilla Glass 3 Protection. The phone also comes with a cyanogen OS 11 ROM powered by android Kitkat version 4.4.4

The Yureka features a 13-megapixel primary camera with f/2.2 aperture, a high quality Sony Exmor Sensor, Blue filter (for balancing light intensity) and 5P lens and 5-megapixel front facing camera with 71 degree wide angle finish with 4P lens. The phone also will have full HD 1080p recording ability at 30fps and 720p HD recording ability at 60fps.

The phone comes with a decent 2500 mAh battery and also provides expandable memory and dual sim 4G LTE connectivity which is a pretty good deal. Yu officials claim that due to the superior hardware-software optimization, this 2500 mAh battery will last atleast 25% longer than competing offerings. Sweet!

With YUREKA, YU imparts power to the consumers to redefine the mobile space in the country by simply giving the control in a user’s hand; to create their own world, make their device look the way they want to; a cooler world, a world dashed in their identity. YU will usher a new era of android development in India, as it will allow users to root their devices, without voiding the warranty. This will allow users to run endless customization on their device and offer an enhanced product experience, presently not being supported by any other brand in the country. For the android community in India, this would mean an opportunity to unleash the full potential of the device, while working closely with the brand and Cyanogen.


What is Cyanogen Mod?

CyanogenMod is an enhanced open source firmware distribution for Smartphone’s and tablet computers based on the Android mobile operating system. Often dubbed as ‘Android on steroids’, It offers features and options not found in the official firmware distributed by vendors of these devices.

Advantages/ Cyanogen Mod empowers an Android user in the following unique ways:

  • Remove unwanted programs (“bloatware”) installed by your carrier
  • Receive more frequent security updates
  • Have access to the current version of Android – most carriers take months to update devices on their network to the latest version of Android, if ever. Taking control of your OS allows you to update regularly, when you feel like it’s time
  • Better performance
  • Better Customizability
  • Extra Features, tweaks and beta modes

As a gesture of love, Cyanogen celebrates its entry into the Indian market by introducing the latest and greatest from their team, first to the Yureka smartphone. This makes India the first country to be rocking atleast 10 new tweaks and custom options bundled up in the Yureka. Further the already due 5.0 Lollipop based Cyanogen ROM will be made available first on the Yureka. For a complete list of these tweaks and to have a sneak peak at what the Yureka is going to look like, click here.


Micromax Yureka Vs Xiaomi Redmi Note vs Vivo X5: The battle for superior VFM

The Micromax Yureka goes head on in competition with the Xiaomi Redmi Note 4G and the Vivo X5.

Processor: The Redmi Note is powered by a quad-core 32Bit Qualcomm Snapdragon 400 processor while the Vivo X5 and the Micromax Yureka are powered by the faster and more efficient octa-core 64Bit Qualcomm Snapdragon 615 Processor. So the Yureka has a way better CPU than the Redmi Note.

GPU: The Redmi note comes with the Adreno 305 GPU while the Vivo X5 and the Yureka are powered by the Adreno 405.

OS:  The Xiaomi Redmi Note comes with an Android 4.4.2 KitKat based MIUI v5.0 while the Vivo X5 comes with an Android 4.4.4 KitKat based FunTouch 2.0 OS UI. The Micromax Yureka comes with an android 4.4.4 powered Cyanogen 11 OS, Which provides the user with regular firmware updates every month with unlocked bootloader, the full android build tree and a privacy guard with different levels of access.

CAMERA: All the three phones come with a 13MP front camera backed by a 5 MP Rear camera for all your selfie requirements, The Yureka also comes with Slo-mo and time lapse features.

Display: All the three phones come with a 5.5 HD display, while the Yureka and the Redmi comes with 1280 x 720 display resolution. The Vivo X5 comes with 1920×1080 resolution display. All three use Gorilla Glass 3 for superior display protection.

RAM & ROM: All the three phones have 2 Gigabytes of Ram. The Redmi note comes with 8 GB of internal memory, while the Vivo X5 and the Yureka comes 16 GB memory for your storage needs. All the three phones come with expandable storage.

Battery:  the battery in the Redmi Note is comparatively higher at 3200 mAh, while the Vivo X5 has a 2250 mAh Battery and the Micromax Yureka comes with a 2500 mAh Battery.

AnTuTu Score :  The Micromax Yureka delivers the best performance out of the three phones with an AnTuTu score of 31117, as compared to Vivo X5’ score of 28821 and the Redmi Note’s score of 28091. Kudos to the Cyanogen team for such high rates of efficiency!

Price: The Micromax is the cheapest of all the phones prices at 8999 ₹ while the Redmi Note is priced. At around 9999₹, the Vivo X5’s the costliest of the lot at 32980₹

So which is the best smartphone under INR 10,000? Or which is the best value for money phone in the market as of now? It’s Micromax’ Yureka which is not only priced the lowest of the three, but also wins in every single category but the display.


Micromax Yureka Full specifications and Features

  • Screen : 5.5 inch HD IPS LCD display with Gorilla Glass 3 protection
  • CPU : 8-core Qualcomm Snapdragon 615 (ARM Cortex A53 – 4×1.7GHz + 4×1.0GHz) MSM8939 64-bit chipset
  • RAM : 2GB
  • Internal Memory : 16GB
  • OS : Cyanogen OS 11 based on Android 4.4.4, plus the Yureka will be the first among all the Cyanogen based handsets to be updated to Android 5.0 Lollipop
  • Camera : 13MP camera with f/2.2 Sony Exmor Sensor 5p lens architecture & blue filter , 5MP front camera 71 degree wide angle 4p lens architecture
  • In house repair and replacement services: No need to visit service centers
  • Video resolution : 1080p at 30 fps, 720p at 60fps
  • Connectivity : 4G LTE, 3G, EDGE / GPRS, Wi-Fi
  • Battery : 2500mAh
  • PS: There is no Micromax branding on the smartphone, Just a Yu logo engraved at the back
Buy YU Yureka (Moondust Grey) – No Registration Required Accesories



The Micromax Yureka will be open for registration beginning the 19th of December from 2PM on and the sale of the devices will start during the second week of January. Those who register tomorrow will also get a handmade premium leather back case for their Yureka worth INR 999, absolutely for free as an early Christmas gift. At 8999₹ the phone is a real steal when you look at the specifications offered and the features. We were particularly impressed by how the device feels and looks, in our exclusive hands on at the launch event. The OS is really slick and aesthetic and the hands on performance seems to be in line with the specs. But as usual, for the Nitti gritties of this newest offering from Micromax, you got to stay tuned with us at Gadgetadda while we review it extensively for you, our lovely audience!