Ah Summer! The season of ice cream, sandy beaches and how can we forget the summer sales! Every summer e-retail website whips up crazy deals and offers for their customers to get them hooked onto products they don’t need but suddenly want and this year is no different. Two of the most popular online retailers Amazon and Flipkart are battling it out by having one of their grandest sales- Amazon Great Indian Sale and Flipkart Big 10 Sale.
There is going to be intense competition between the two companies in the coming days as both have a massive customer base and a lot of ground to cover. For these reasons and more, both have taken the liberty to let us have a sneak peek of some of the major offers that are going to be present at the sale.
Amazon and Flipkart both have some exciting offers that are sure to catch your fancy. Both the retailers have partnered up with leading banks and are offering cashbacks. Moreover, various deals have been highlighted in different categories of products so that everyone gets something. Check out the details below.
We first come to Amazon as we happen to be frequent shoppers from here. Amazon has evidently joined hands with many companies including a major bank. Some major partners in the sale include Citibank, Yatra.com, Samsung, Motorola and many more. Amazon Prime members get exclusive offers from different brands that will be revealed every day during the sale. Some brands that have been included are Mi India, Sony, Seagate, Adidas etc. To add to that they are discounting one of their best sold E-Readers the Kindle Paperwhite by offering a flat discount of Rs.2000. This is just one of many attention-grabbing deals that we noticed.
Through Citibank a customer can avail a cashback of 15% while shopping on the Amazon mobile app and 10% on the website. This is a major eye candy as higher purchases lead to higher discounts. This offer is valid on both credit and debit cards. When it comes to their app, Amazon has made sure that people regularly use it as they offer some good deals that won’t be accessible on the traditional website. These deals include increased cashback, a flat discount of Rs.1000 on domestic hotel booking by Yatra.com and a chance to win Rs.1 Lakh by Amazon Pay.
Coming to category discount we see Amazon offering some heavy deals and offers in over 6 major categories that span across 20 brands and many more to come. Categories heavily discounted include Mobile & Accessories, Amazon Fashion, Electronics and Home & Kitchen.
One of Amazon’s exclusive products apart from Kindle includes the Amazon fireTvstick that has been recently launched in India. The FireStick allows you to stream and download a plethora of content on your HDMI enabled television. Customers who buy it during the sale will get Rs.500 back as Amazon Pay balance which they can use for any product on the site.
We are very excited for Amazon Great Indian Sale which will be on from 11th – 14th May and will keep you updated on any and all future offers that will pop up during the sale.
Even though Flipkart is not as big as Amazon, it is worth noting that this is a company that started from nothing and despite facing such a heavily armed competitor made it to being one of India’s most popular online retailers. Flipkart Big 10 Sale which starts from 14th May and ends on 18th is a clever choice of dates as Amazon’s sale ends on the same day. Flipkart is making sure that this way they won’t get shortchanged as going head to head with Amazon is definitely a bad idea.
Like Amazon, Flipkart has also partnered up with a major bank and other companies to provide exciting deals to customers. One interesting thing to note is that besides a bank Flipkart has also made a deal with an Indian payment app called ‘PhonePe’ which will give customers a 30% cashback on the app if they use it to make payments during the sale.
HDFC Bank is the big player here as a 10% instant discount is being given if credit cards of the bank are used to finalize the purchase. This is a good move as the thought of an instant discount is more appealing than a cashback that will arrive months later. MakemyTrip.com is the official travel partner of Flipkart and customers will get a MakeMyTrip hotel gift card worth Rs.2500 and more if they shop for Rs.2000 and above.
Looking at the exclusive offers we see a pattern here that Flipkart is following. Maybe it is a trend or maybe a rip-off that Flipkart has pulled from Amazon as both the retailers have joined hands with a major bank and a travel company. This in a way is not just Amazon Vs Flipkart anymore. This war now has many more contenders of many other brands.
Flipkart is also offering discounts on many of its major categories including Mobiles, TV & Appliances, Home & Furniture and a special section called Flipkart Smart Buy that includes hand selected products from the retailer itself. Flipkart has also promised deals which will give discounts as high as 90%! Let’s hope they stand on their promises and we get the deals we so desire.
When it comes to summer deals, both online giants have feverishly hatched their respective plans and made sure they offer only the best to us. It’s only a matter of time now as we will sit back and see which brother will get the bigger piece of the cake. As soon as new offers come out you’ll see them first here on GadgetAdda so don’t go anywhere!