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As the technology changes the tastes of the consumer’s changes. Nowadays there is a huge trend of clicking selfies. From youth to middle age group everyone enjoy taking selfies and sends to their loves ones and most importantly for the purpose of changing the DPs of their social platforms.

Taking the trend to a new level OPPO launched another model in the series of their selfie camera phones. OPPO as its tagline says “camera phone” is the best selfie camera phone in mid range market. The service of OPPO is enjoyed by more the 10 million people as per current data. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while  innovating mobile photography technology breakthroughs.

In 2015, OPPO launched its first selfie- focused smartphones- Selfie Expert F series in India and other markets. OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In India, OPPO became the official sponsor of Team India, Men’s and Women’s National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016. The market share of OPPO in India’s offline market ranks No.2 in Dec, 2016 according to GFK.

OPPO today launches another selfie camera phone SELFIE EXPERT F3 for the mid range market. The F3 is the second in line dual front camera Selfie Expert targeted towards the Group Selfie generation after the recently launched F3 Plus.

Talking about its features F3 comes with lighter and thinner 5.5’ display along with extraordinary comfortable grip. It has a metal back panel repels dust and feels great to hold. It is equipped with 1.5GHz octa-core processor, along with these it is backed by 4GB RAM and 64GB ROM. It also includes triple slot card tray which accepts two nano Sim cards and a micro-SD card. Moving towards its battery life OPPO F3 comes with 3200mAh battery which gives your even longer endurance. In our real use simulation test, it lasted for more than 15 hours! That means, it can save you the inconvenience of bringing the heavy power-bank or look for chargers again and again on your trip. Heading towards its privacy protection F3 uses an advanced solid-state fingerprint reader, so that only a slight touch is enough to unlock the device. Equipped with a hydrophobic membrane the fingerprint reader has an enhanced success rate even when a user’s fingers are moist.

Now coming to its camera for which it is considered best- “One for Selfie, One for Group selfie “. The Double View Group Selfie Camera gives a larger field-of-view, twice larger view than a normal selfie camera. The 6P lens maintains a high-level of professional image quality with minimal image distortion. This ensures that you click perfect Group Selfies!

For your individual selfies, switch to the other front camera which utilizes 16 MP resolution, 1/3-inch sensor and a large f/2.0 aperture. It sports high dynamic range, vivid depth and minimized noise. Comparing to previous F1s, OPPO made further improvements and optimization to its performance. Under a strongly-lit background, the selfie will not be over-exposed, and the overall image is more real. When shooting in a poorly-lit place or at night, the noise granularity is also significantly reduced to make the selfie more vivid and clearer.

With the built-in Smart Facial Recognition, the F3 will notify users to switch to ‘Group Selfie’ mode if there are more than three people in the frame. Users can snap their Group Selfie at ease, without compromising image stability when taking selfie with one hand. “One for Selfie, One for Group selfie “The Double View Group Selfie Camera gives a larger field-of-view, twice larger view than a normal selfie camera. The 6P lens maintains a high-level of professional image quality with minimal image distortion. This ensures that you click perfect Group Selfies!

For your individual selfies, switch to the other front camera which utilizes 16 MP resolution, 1/3-inch sensor and a large f/2.0 aperture. It sports high dynamic range, vivid depth and minimized noise. Comparing to previous F1s, OPPO made further improvements and optimization to its performance. Under a strongly-lit background, the selfie will not be over-exposed, and the overall image is more real. When shooting in a poorly-lit place or at night, the noise granularity is also significantly reduced to make the selfie more vivid and clearer.

With the built-in Smart Facial Recognition, the F3 will notify users to switch to ‘Group Selfie’ mode if there are more than three people in the frame. Users can snap their Group Selfie at ease, without compromising image stability when taking selfie with one hand.

Its pioneering beautification editing software, Beautify 4.0 is available for both – two selfie front cameras and rear camera. It will allow users to choose from various beautification modes, ensuring images are captured with favorable effects.There are several other fun features to make your Selfie taking experience enhanced like Palm shutter allows you to take shake free photos by activating an automatic selfie countdown when you wave your hand in front of the camera. It supports Bluetooth, 4.0 Wi-Fi. Equipped with in-cell technology, the FHD in-cell display of F3 decreases 1/4 of the normal screen thickness, thus giving the whole screen a high rate of penetration and a bright image. So, what you see will be noticeably more brilliant and vibrant even in the sunlight.

The F3 comes in Gold and Rose Gold. Priced at INR 19,990, the Gold variant of the F3 will be available from May 13th 2017 both online and offline. The pre-order of F3 Gold version starts from today till May 12th 2017. It will be available online on Flipkart exclusively. Consumers can also pre-order offline through OPPO stores. The brand will also have a lucky draw through the pre-order entries, and three lucky winners will get a chance to see the ICC finals live in London.

On launching, OPPO also revealed the Team India jersey in the presence of OPPO India President and BCCI CEO. The brand has always focused on cricket as a platform in its endeavor to connect with the consumers especially the youth. While it is the official partner of ICC starting 2016, it has strengthened the relationship further with the sport by associating with BCCI and becoming the official sponsor of Team India.

“Cricket is a sport full of vigor and passion enjoyed by the youth of India. We believe that we share the same passion and spirit of pursuit of perfection as cricket that makes this association a perfect fit.” Said Mr. Sky Li, OPPO’s Global Vice President and President of OPPO India. “By partnering with the team, OPPO will not only further enhance its connection with the young consumers, but also engage with the country’s youth in its endeavor of providing them with the outstanding selfie-led photography experience.”,  he added.

Speaking on the partnership, Mr. Rahul Johri, CEO-BCCI said, “We are excited to have OPPO join the BCCI family. OPPO Mobiles is pursuing perfect photography technology and it shares a common vision with BCCI. I am confident that we will work together to further grow Indian cricket!”

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