Well before the days of Apple, Samsung and Google, Motorola was considered as the shining example of innovation and technology. In addition to introducing the world to the concept of cell phones with the Motorola DynaTAC 8000X, the world’s first commercially produced cell phone, Motorola set the benchmarks for design and technology with the Motorola StarTAC and the Razr. But in the Smartphone era, Motorola couldn’t really adapt to the evolving trends and saw a decline in its profit and sales, This coupled with a series of quick purchase and resells, made us fear whether this is the end of one of the most beloved cell phone companies. Fear not people, because this is all a thing of the past as Motorola seems to have turned a corner and achieved a winning formula with its latest releases.
Last year i.e. 2013, Motorola produced two of the best selling devices of the year, the Moto G and the Moto E and also introduced the first real customizable cell phone with the Moto X. This year has been no different, Motorola launched the second generations of the G and the X with amped up specs and also added the Motorola Droid Turbo and the Google flagship Nexus 6, the Moto 360 to its already impressive lineup of cell phones.
What Motorola has achieved with this is a solid team of devices, ranging in specs, build and size. On the low-end, you get a reliable, well-built starter phone in the Moto G. The Moto X, meanwhile, still offers unprecedented customization options, and is among the top Android phones we’ve seen all year. The Turbo is like a Moto X on steroids, sacrificing thinness for a humongous 3900 mAh battery. The Nexus 6 comes with android lollipop off the shelf and is the choice of phone for android developers and addicts. The Moto 360 is one of the most well designed watches in the market right now.
Why has Motorola suddenly become so popular?
- Quick updates: Apart from the Nexus series, Motorola phones are amongst the first phones to get OS updates, Android L updates were pushed to some Moto devices even before the Nexus series this year.
- Vanilla experience: The Motorola UI is almost similar to Google’s stock UI, with a few minor tweaks on the application level; this makes the UI simple and efficient.
- Price: Motorola phones are among the most value for performance phones in the market currently.
- Consistency: Motorola have not gone overboard with their innovations and specifications. Motorola phones always strike the right balance between design, performance and software.
Can we expect more of the same?
There are rumors of a second generation version for the Moto E, with spruced up design and hardware, including support for LTE, there are also talks of a 6.3 inch phablet on the lines of the Nexus 6. If past experiences are anything to go by, we can expect the next generation versions of the Moto X and the Moto G might well be in order. Riding high on the popularity of the Moto 360, Motorola might release a new highly detailed watch and might throw in a cheaper and affordable version of it as well.
Motorola seems to have found the perfect recipe for the next generation of cell phones: Building good, solid devices with software that focuses more on the user experience than any frivolous features. It also seems to have built the perfect lineup of phones catering to the whims and fancies of every user in the spectrum. If Motorola can continue doing this, there is a high chance that Motorola can re-scale its greatness and occupy its rightful place, right at the top of the mobile industry.