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MOAT

September is here folks, and so is Apple’s customary ‘big event’. Over the years, ever since the launch of the first iPhone way back in 2007, the September event from Apple has proven to peak media curiosity like nothing else ever could. Truckloads of expectations and bucketful’s of surprises have been a commonplace in these events!

But off lately, Apple Inc. have been criticized for lacking vision and innovation in the products they would debut. These products, consequently cost Apple a somewhat unpleasant label of being simply evolutionary. A huge blow for the Cupertino giant, who have always been considered as pioneers in revolutionizing the mobile industry.

But this year, in the Apple camp, things have been cooking in ways and manners, that are a first timer for the company. Throughout the year, Tim Cook, who took charge of the mantle from the late great Steve Jobs in 2012, was observed as being highly enthused and optimistic about the new apple products under development. More patents were secured by apple this year than ever before.  New acquisitions and collaborations were secured time and time about and rumors for the long awaited wearable from Apple gained tons of momentum.

All of the anticipation for one day, the 9th of September. Today!

The venue for the event was the Flint center in Cupertino, CA. This particular venue is nostalgic for the giant as having housed the launch of two of the most iconic products ever to be premiered. The Macintosh in 1984 and the iMac in 1998. For the 2014 edition of the iPhone, Apple once again returned to the historic venue.
But has Apple successfully lived up to such hordes of consumer expectations that they themselves helped built up?

Crowd

Absolutely!! A staggering crowd packed to the brim with 2300 high profile media associates, witnessed the launch of both the iPhones (6 and 6 plus), the rumored iWatch as well as an already speculated payment system from Apple. And what’s more? They are packed to their very core with new features and first time concepts.

Read on to find out more about these new products and services, cause there’s a lot to talk about here.

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