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Theneeds is all that you will ever need to enhance your reading on the Web and on your iPhone. Flipboard and Zite are going to face a stern competition with this amazing new application called “Theneeds” (also web at Theneeds.com).

Theneeds offers users a better, more personalised discovery experience with a service that focuses not only on your interests, but also how those interests evolve over time, getting smarter the more you use it. Theneeds solution is highly technical. They provide a whole new level of content curation by combining advanced machine learning, collaborative filtering, and editorial selection. Theneeds’ technology is able to analyse millions of pieces of content and thousands of signals from users’ behaviours and the web at large, in order to filter content for the single user.

Gadgetadda Feeds on Theneeds

Gadgetadda Feeds on Theneeds

Theneeds can be accessed by signing up with your Facebook, Twitter, or Gmail account. To get started, the application learns from your past activity on any of those accounts and is able to instantly provide a first level of personalisation for your stream. Once the setup is complete, a tiled interface home screen is created, allowing you to view headlines and sections, including high-level “Needs” like Travel, Shop, Play, Interact, and more.

[ads]You can then refine the stream even more by “Liking” or “Disliking” a piece of content. The backend learns from your activity and brings you only relevant content. Oh, and any piece of content you liked, will be saved in the “Liked” page, for you to explore later. Another cool feature of this application is that it lets you connect your Pocket account to save any item you like also directly to your Pocket. From the application you can share on all major social networks with one tap.

The application has a very intuitive and appealing design that has received many positive reviews on the web. We strongly encourage you to try out Theneeds both on iPhone and on the Web. We ourselves have installed it and will be on our devices for a long time. You can download the application here.

You can check out their web platform here: www.theneeds.com In case you have any questions for Theneeds team you can reach them at: info@theneeds.com.

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