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Back to School Campaign by Acer

Back to School Campaign by Acer

With already focusing on student community, Acer has further extended the idea by introducing a Back to School Campaign. According to the PC giant, the campaign aims at enabling faster learning, helping the students to collaborate with each other, and pursue their passions in life with determination and hard work. This is not new for Acer as the company has already launched similar campaign before which included several offers including attractive discounts on its products. This time though, the company has gone even further by providing several benefits like vouchers, extended warranty and damage protection targeting mainly to the student group of the country.

“The young generation is abuzz with ideas, and they need devices that are as dynamic as their learning needs. Our Back to School campaign is designed to provide students with access to Acer’s innovative technology, helping them broaden their horizons, and empowering them to keep pace with today’s high-tech world. With our special offers, the student community can now enjoy cutting edge technology at incredible discounts.” – Said Mr. S. Rajendran, Chief Marketing Officer, Acer India, when announcing the campaign.

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Valid till June 30th, following are the three special offers included in the campaign.

  1. If a customer purchase a laptop from Aspire series, he will be entitled with as many as 10 discount vouchers from Jabong.com (companies leading e-commerce portal). These vouchers can avail a discount of 35 percent on a minimum purchase of Rs. 1999, the maximum exemption being Rs. 1000. A total of 10 vouchers will amount to maximum of Rs. 10,000 which can be used on more than 80000 products on the website.
  1. Not only the discount vouchers, a customer purchasing an Aspire will also receive a Philips Soundbar worth Rs 2499 absolutely free. The speakers are said to be beautifully designed and can enhance the Dolby-sound experience in the laptops.
  1. Another offer which is provided in the campaign is the ‘Peace of Mind offer’. Under this offer one will get one year damage protection and a two year extended warranty for a price starting from just Rs. 999 (taxes excluded). The offer is available on Aspire series only.
  • For Aspire E you can avail the offer for Rs. 999 (tax exclusive)
  • Aspire V5 – for Rs. 1499 (tax exclusive)
  • Aspire S, P3, R7, E1-touch, and V5-touch Series – Rs. 2999 only (exclusive of taxes).

Apart from these three offers, the company has also launched a Campus Craze campaign on the Acer Facebook page to engage school and college students this month. Enter the contest, become a Campus Rockstar and win amazing prizes including an Acer V5 laptop, a Philips sound bar, and Jabong vouchers.

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“We have been interacting with our customers through multiple social media channels such as Facebook, for a while now. Recently, we crossed the landmark of over a million fanbase on Facebook. Our Campus Craze campaign is targeted at the young school and college students who have always participated enthusiastically in our Facebook contests. The Acer Campus is already vibrant with exciting activities; students can partake and win fabulous prizes.”  Said Rajendran while elaborating about the contest.

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