When Motorola’s Moto E was launched last week, there was quite a buzz in Indian smartphone market because Moto E with its remarkable price took the low-end segment with a storm. Indian smartphone market is concentrated more around the low to mid range segment. Keeping that in mind, Micromax (India’s second largest smartphone maker) launched its new entry level smartphone Micromax Unite 2 (A106) on Thursday. Previously Micromax has gained a lot of success in low-end smartphone market with its Canvas and Doodle series. With Unite 2, Micromax is going even further in the budget smartphone market by competing head-to-head against Motorola. Priced at Rs. 6,999, which is same as Moto E, Micromax claims that Unite 2 is the first smartphone to support 21 languages.
“India is a diverse country and language at times can act as a barrier for people to seamlessly communicate on their phones. Therefore, we firmly believe that support for local languages on phones will perhaps be the next big driver for day to day phone transactions, internet usage and online content consumption in India given that most of the population does not use English as their primary language”- said Mr. Shubhodip Pal, CMO, Micromax when asked about the idea behind the multiple language support.
“With the launch of the Micromax Unite 2, our aim is to enable local customization to serve the unique needs of Indian consumers across multiple markets. We aim to create a powerful medium for our consumers to interact, engage, entertain and connect in their preferred language to remove any barrier for technology adoption for the masses in the country,” – he added
Apart from English and Hindi, the Unite 2 supports Punjabi, Gujarati, Malayalam, Tamil, Telugu, Kannada, Odia, Bengali, Assamese, Marathi, Nepali, Bodo, Dogri, Konkani, Kashmiri, Maithili, Manipuri, Sanskrit, and Sindhi.
Besides, in terms of specifications, Unite 2 comes with a 4.7 inch (480 x 800) IPS LCD display which makes it almost 200 pixels per density. Moreover, the entry-level smartphone from Micromax is powered by a 1.3 Ghz Quad-Core processor with Media-tek (MT6582) chipset and Mali-400MP2 GPU coupled with a 1GB of RAM. For the storage, Micromax has provided 4GB of internal storage which can be expanded upto 32GB with a microSD card. For photography, the phone boasts a 5 mega-pixel rear facing camera with LED flash and a 2MP front facing camera. At last, for the power, the Unite 2 is packed by a 2000 mAh battery which is pretty impressive for an entry level smartphone.
One good thing is that Micromax Unite 2 will ship with latest Android 4.4.2 kitkat which can be further updated via OTA, claims Micromax. Unlike Moto E, which is almost bloatware free, Micromax’s Unite 2 comes with several preloaded apps such as Burn the Rope, Smash It, Marbles, Kingsoft, Getit, Opera Mini, Mi-Live, Hike, MAD (which allows users to add balance to their phone by watching ads), Mi-Games, Games Club, Reverie phonebook and Smartpad and features Motion Sensor and Proximity Sensor.
The phone will be available in 4 different colours – Pristine White, Balmy Green, Mystic Grey and Raging Red colours with the launch price of Rs. 6,999.
Can Micromax Unite 2 stay strong against Motorola’s Moto E?
|Model||Micromax Unite 2|
|Display||4.7-inch IPS display with 800×480 pixels of resolution (199 ppi)|
|OS||Android Kit Kat 4.4.2|
|Processor||1.3GHz quad-core processor with Mideatek MT6582 chipset|
|Storage capacity||4GB, with expandable option|
|Camera||5-megapixel autofocus rear camera with LED flash|
2-megapixel fixed focus front-facing cameraBattery2000 mAhNetwork3GAdd-onsBluetooth, Wi-Fi, GPS/ A-GPS, GPRS/ EDGE, 21 language support, Games (Burm the Rope, Smash It, Marbles), Kingsoft, Getit, Opera Mini, M! Live, Hike, MAD, MiGames, Games Club, Reverie phonebook & Smartpad.